Bullying. Kill it with Kindness.

At BRANDFX we’re taking a stand against bullies. But we’re doing with kindness.

We’ve all committed to taking a stand against bullies and ensure we don’t sit on the sidelines and allow it to happen, but how does that alone stop the cycle?

Bullying is a major problem in our schools, workplaces, homes, and over the Internet. People who bully often lack the ability to empathize with others and often have not witnessed any functional loving relationships first hand.

We decided to develop a PSA campaign that encouraged just that. Our hope is that through kindness and friendship towards a bully, or any person for that matter, we can awaken a compassion within that individual.

Jonathan Cruz shares our vision of a bully free society, and was happy to participate in our campaign against bullies. “I have children that have seen the horrible effects of bullying in schools” Says Jonathan. “Being a part of this campaign was very important to me. I know participating in this movement with BRANDFX will really make a difference.”

In addition to the print campaign, we also designed t-shirts for pink shirt day that read “HUG A BULLY TODAY… Bullying. Kill it with Kindness” that we have distributed to all our friends and clients inviting them to wear them on February 23rd, Pink Shirt Day.

Will you join in by wearing pink on February 23rd?