Women for Hire

We would like to take you back to a time when “husky” married girls made model employees. A time when it was presumed that women required several rest breaks to tidy their hair and apply fresh lipstick. We recently came across a guide for hiring women published in 1943, during World War II. As an office predominantly staffed by ladies we can’t help but laugh a little at some of these vintage tips. Here are some of our favourite excerpts from this article:

 1. Pick young married women. They usually have more of a sense of responsibility than their unmarried sisters, they’re less likely to be flirtatious, they need work or they wouldn’t be doing it.

Because it's the holidays....

We've polled our taste buds and they have spoken. In the spirit of the holidays and expanding waistbands everywhere we've put together some of our favorite bacon-filled culinary exploits. So loosen your belts 'cause you're in for tasty read.


Meat & Bread's Maple Bacon Ice Cream Sandwich
Never has a meat filled ice cream sounded so good.

[ image via cari-lee ]

Holiday Song & Dance

Groan, we know. But turn that frown upside down because nobody likes a Grinch. The holiday season is here whether you like it or not so we thought we’d share 10 songs to help get you in the spirit or at least to make you a little less Grinchy – is that even a word? Here’s a taste of what the BRANDFX staff is listening to this holiday season:

Dust off your martini shaker, it's about to get classy up in here...

All I want for Christmas....


Alright. Let's get into our time machines and flashback to our childhoods. Do you remember writing out your wish list for Santa Claus? Barbie and Skipper, Hot Wheel sets, Poly Pocket...

Danish Down-low


I was told before I left for my visit to Copenhagen that I would love it, "it's just so efficient" a friend gushed. For a normal person "efficient" isn't the optimal word you would want to describe your vacation, but for me it sounded like utopia. These Danes are not only more efficient than us, they are so much cooler. Even the nerds are 6ft tall, blond, strikingly beautiful, and much too cool to: give directions, greet me in a shop/restaurant, or basically acknowledge my existence at all. Trust me, it's true. Anyway, here are just a few more reasons why Copenhagen is cooler than all of us:

What do you get when you drop a pumpkin? Squash.

How did the ghost patch his sheet?
With a pumpkin patch.

Now that we have a few mandatory pumpkin jokes out of the way, we can get to showing off our Halloween Spirit. As a creative agency, we're always hankering for a fun seasonal project that allows us to drink wine and carve shapes into things (And you won't believe how often these occasions arise) . Since All Hallows' Eve is just around the corner, it seemed like an obvious decision to brighten up the office with some pumpkin cheer.

Twitter 101


We got the beat

Sometimes I think of the younger me and try to fathom my reaction at hearing the next big thing in music is not only going to be smaller than cds, smaller than cassette tapes, smaller than mini-discs (remember those?) in fact, it's going to be virtually invisible AND you'll be able to get most of it for free. Basically I picture my little head exploding. I remember the heyday of Napster and the evenings lost in downloading euphoria. Truth be told, due to a phobia of losing any digital media I still have most of those songs, but it's becoming rapidly apparent that I won't have to worry about this much longer.



Between snacking on office candy, sitting all day at our desks and staying inside due to Augtober, you can say that we all have a little more padding around our waistline than we would like. In favor of fitting back into our skinny jeans, we’ve scoured the internet for in-office exercises to get us one step closer to our six packs. Curious about deskercise, we wanted to test how viable it actually is. So, we've rounded up a list of the most popular moves and rated them on a scale of 1 - 5 sweatbands based on the level of embarassment, the burn, and the practicality of the exercise. 


Hats Off North Shore Credit Union!


(The BRANDFX team with North Shore Credit Union's Andy Toxopeus.)

On Friday June 17th we participated in the Annual North Shore Credit Union Charity Golf Tournament by sponsoring their Beverage Cart. To show our support, we served drinks and snacks on the green, dressed in our finest golfing attire, golf cart included.

We discovered that there can be many trials and tribulations when it comes to constructing a 4ft x 5ft golf hat. Here are some photos of the hat leading up to the big day.