Over the years Facebook has morphed into a stream of consciousness catchall where everyone and their dog wants to update you on what they had for breakfast. We decided it was time to stop the madness and offer a few simple suggestions that might make everyone's time wasting more enjoyable. 




BFX: Sometimes when it's cold out I feel sad. Then it gets hot and then I'm glad....Wait, you too?

Brand Me

Cinco De Mayo: put a hat on it

Given the fact that we each have such close personal ties to the Mexican Battle of Puebla circa 1862, we decided to commemorate the special day on our – typically majestic – patio. You know, nothing crazy, just a couple of bottles of Cachaca, a few Thuggies, and a healthy dose of denial (of the weather variety) to kick off the celebrations.

Although we had a lot of fun, the photo evidence wasn't looking particularly "festive"... so we decided to take some creative liberty and spice 'em up. And what better way to do that? Put a hat on it!

...much better.



Do it yourself...and like it!


There are plenty of DIY tutorials online but let's face it, most of them look a little too... um, DIY. We've been slowly stockpiling projects that seem interesting (in the non macramé teacozy sort of way) and have even accomplished a few of them ourselves. Give 'em a try, happy crafting!

El Día Del Niño

I was just looking at my calendar and was reminded of a very special day; a day and experience that I want to share with everyone.

A year ago this weekend, on April 30th, Tim and I were vacationing in Puerto Vallarta staying in a 1,400-square-foot condo with a 1,300-square-foot private deck overlooking the ocean. No, we didn't pay for this. It was lent to us by a family member. I remember standing on the deck that first evening thinking "Does it get any better than this?" Well, it did.

Did you know...

One of the perks of working in an advertising and design firm is getting to learn all about different products and companies. Even seemingly dull projects can boost your arsenal of trivia, and ours is now full of scintillating factoids. For instance, did you know that If you are allergic to latex, you are likely also allergic to kiwis? Or that Ambrosia apples originated from a chance seedling in Kelowna, BC? Riveting, isn't it?

Here are some of our favourite knowledge nuggets from working in the biz:

Being Productive or, How to not Suck at Your Job

During my research for a luxury jeweller I came across the world of haute horlogerie ( ie: fancy, luxury watches). I was amazed at the precision, craftsmanship and focus involved in creating these beautiful timepieces. Some of the methods haven't changed for over 200 years and a lot of the work is still done by hand. The patience and attention to detail is also astounding; some of the pieces used to make these watches measure no thicker than a strand of hair. I can hardly assemble my Malm nightstand. Needless to say, this impresses me.

Vulnerability: ok, I guess we kind of need it.

What makes us feel a sense of purpose? Belonging? Love? With a knack for exploring uncomfortable topics with honesty, humour and warmth, Brene Brown shares both quantitative and personal insights from her 6+ years of study on the human connection. Although her speech is from the viewpoint of a researcher, I couldn't help but think about how her findings relate to our jobs as professional creatives.

Bullying. Kill it with Kindness.

At BRANDFX we’re taking a stand against bullies. But we’re doing with kindness.

Okanagan road trip for Vincor’s Osoyoos Larose

Pascal Madevon & Catherine Scott-Taggart

So, what’s better than a roadtrip to the Okanagan on a perfect Autumn day with Andrew Allen playing on the iPod? A Summer roadtrip? Debatable..Especially during harvest time! Tim and I picked the perfect weekend to visit the Osoyoos Larose vineyard and hang out with winemakers Pascal Madevon and Catherine Scott-Taggart for a website photoshoot, and of course, enjoy a bottle (or two) of Osoyoos Larose.