BC Tree Fruits Limited is the marketing and distribution arm of the Okanagan Tree Fruit Cooperative with over 500 growers primarily in British Columbia's Okanagan Valley. This region produces 98% of the province's apple crop, and a significant portion of other orchard crops such as cherries, apricots, peaches and pears.
What we did
Re-branding and positioning, corporate identity update, print and radio advertising, collateral materials, packaging design, point of sale and free standing displays, trade communications, website design and programming, online contests and social media.
