Relationship
Clearly Canadian Beverage Corporation experienced a great amount of success in its first 5 to 10 years of operation. In an effort to re-establish the brand, Clearly Canadian developed a new line of drinks entitled: Natural Enhanced Water. They hired BRANDFX to help brand and package the new product.
Approach
Clearly Canadian’s new enhanced waters needed a design that reflected the Company’s original branding to leverage existing brand awareness, but would also offer a new-enough design that consumers would take another look and trust the product’s enhanced new features and benefits. We created a design that not only represented each of the flavour offerings, but also the strengths and benefits in each of the drink attributes. Personalizing each bottle with relatable sayings, quotes and benefits connected Clearly Canadian’s new offerings into the LOHAS consumers’ psyche.
