Relationship
LEONE is Vancouver’s most prestigious luxury brand retailer offering fashions from some of the world's most esteemed designers such as Armani, Burberry, Dior, Miu Miu, Prada, Roberto Cavalli and Versace. In 2005, BRANDFX was hired by LEONE to help define and reposition the brand. Today we continue to work with LEONE launching new fashion lines, building store awareness and driving retail sales.
Approach
LEONE markets to the truly affluent luxury shopper. We felt that in order to grow market share and attract new upper-middle market and near-affluent shoppers that the brand needed to be more approachable. This was reflected in the new tagline “love your way” and brought to life with an informal yet sophisticated photographic approach. BRANDFX was also instrumental in creating and establishing the LEONE L2 brand; a younger more street-savvy retail store designed to attract younger customers without pushing away LEONE loyalists. BRANDFX handles all advertising creative, web and social media for both stores.
