Relationship
ZESPRI is the largest marketer of kiwifruit in the world and the retail category leader. Since 2001, BRANDFX has partnered with ZESPRI to champion the brand throughout North America.
Approach
ZESPRI produces the finest kiwifruit in the world. Our approach consistently leverages ZESPRI’s unique growing and orchard management practices together with the product’s unparalleled taste and quality, to help establish a premium brand in a commodity category.
Media tactics include fully integrated multi-media campaigns along with trade communications, sampling and events, POS materials, on-line promotions and contests as well as website design and maintenance.
